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In a technology-driven age, it has become essential for local businesses to create a presence online. A website allows you to bolster your current advertising and marketing campaigns, take control of your brand image online and build long term relationships with your clients.
Whether you are building your first website or re-designing your website, make sure that you apply best practices and always keep your users top of mind. Consider the following questions:
- What will my website visitors like?
- What is my customers' buyer awareness journey?
Remember, your website is an extension of your business and consumers expect the same attention to detail and customer service from it, as they do from your physical premises.
Today's consumer, your future customers are searching the internet for solutions.
Your website is there to guide your customers and potential customers towards a specific action. However, the action needs to address a specific need from the customer. The better you understand user behavior, the better you will be at addressing their needs.
Each page on your website needs to cater to a specific goal of your user. Whether your user is looking for your contact details or more information on a product or service, your website needs to cater to that in the most effective way.